WHAT IT IS

10 10 Circle operates as a curatorial system.


It connects products, contexts, and positioning through selection, repositioning, and activation.

WHAT WE WORK WITH

We work with products from archives, end-of-series, and productions with small imperfections.


Existing objects that can be repositioned and reinterpreted in new contexts.

HOW IT WORKS

RESEARCH
We identify products that can exist beyond their current positioning.


REPOSITIONING
We redefine how they are perceived, used, and contextualized.


ACTIVATION
We build contexts — physical, digital, and collaborative — where they can exist within new scenarios.

THE PROJECT

10 10 Circle builds a curatorial system where products are not simply distributed, but repositioned.


Through context and positioning, existing objects are reintroduced into new scenarios.

10 10 Circle does not start from zero.


It works on what already exists, expanding its value through context and positioning.

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